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    Your Sales Success Depends on Your Decision-Making Context

    Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

    by George Brontén

    Shift Your Perspective, Change Your Sales Landscape

    If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Lab, the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP, I can’t help but notice all the ways their model can help us sell better.

    by George Brontén

    Use This Simple Pivot To Reopen a Cold Sales Conversation

    Every salesperson is familiar with the experience of prospects going cold for no apparent reason. They think they’re hot on the tail of something valuable, and then the person stops responding.

    by George Brontén

    Six Unpopular Opinions I Hold About AI in Sales

    It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.

    by George Brontén

    Champions are Not Perfect and The Difference Is That They Know It

    In 2017, Roger Federer became the first man to win 20 major tennis singles titles. Largely recognized as one of the world’s top tennis players of all time, the 20-time Grand Slam champion was also known for his grace on the court and his philanthropic endeavors that address childhood poverty in Africa.

    by George Brontén

    If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality

    In the sales world, we talk a lot about growing your pipeline, qualifying prospects, and closing deals. But if you really want to get out of a rut and win more deals, what you have to do is evaluate your mental models and fit them more accurately to reality.

    by George Brontén
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