The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect that you’d be sending them a proposal.
As regular readers know, I often use baseball as an analogy to help readers more easily understand the many facets of selling. We are going to discuss closing but we’ll begin with closing’s baseball cousin, scoring.
Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.
If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Lab, the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP, I can’t help but notice all the ways their model can help us sell better.
Every salesperson is familiar with the experience of prospects going cold for no apparent reason. They think they’re hot on the tail of something valuable, and then the person stops responding.
It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.
From north to south, east to west, Membrain has thousands of happy clients all over the world.