Art & Science

of complex sales

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How likely is your customer to take action?

One of the most significant mistakes any sales person can make is to assume that their prospective customer is inevitably going to buy something, and that the only remaining questions are what, when, and who from.

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Hormones drive buyer behavior and you need to know what to do about it

Everybody knows teenagers make bad decisions because their hormones are messed up. But surely once we reach adulthood and start making business decisions, we’re long past that, right?

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How to Ask for Referrals: A Comprehensive Guide

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years.

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What Makes The Perfect Leader? – Do You Report To One?

Let me begin today’s post by saying that in my opinion, the perfect leader has yet to be born – and I have studied most of the significant leaders in history.

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What a Window Washing Company Can Teach You About Complex B2B Sales

Up until the other day, any possible connection between window washing and complex B2B sales would have never entered my mind. That is, not until we were getting our windows cleaned. (When you live in NYC, you definitely don’t want to do this yourself.)

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You don't have as much time as you think

Most sales professionals are notorious optimists. We always think our next big sale is right around the corner, that the opportunity we were excited about last week is definitely almost ready to close, and that we’re going to absolutely make our quota this time.

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Why Speed on Base Wins in Baseball and Sales

Dave Roberts' stolen base in game four of the 2004 American League Championship started the Red Sox historic comeback against the Yankees that resulted in them winning the 2004 World Series.

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How to create an anti-sales culture on your team

Have you heard the story about the new sales director, whose predecessor handed him three envelopes on the first day of the job?

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Sales enablement technology - good or bad?

Technology is great when it’s used effectively for the right reasons. But far too often sales enablement technology simply allows us to do harmful and ineffective things quicker and in greater volume.