Imagine this: It’s date night, circa 1999. Netflix hasn’t been invented yet, and you’re planning a cozy night in with your sweetheart. You head out to Blockbuster to wander the aisles and choose a VHS to pop in the player at home and snuggle up for a movie night.
By now, pretty much everyone knows that you can automate a lot of tasks with AI and speed up others. Salespeople can outsource writing emails, summarizing calls, analyzing data, and preparing reports. AI bots can manage incoming chats and help prospects access information.
It must seem strange to see the author of The Sales Manager Survival Guide writing about the death of sales management. Clearly, something is off. Even worse, I’m cheering this on!
Like most people in my country, I take several weeks off every summer to spend time with family, travel, and relax. This year, something special happened.
Over the past several decades, thought leaders have repeatedly predicted the death of cold calls. First, it was social media and LinkedIn that was going to kill them by ensuring every phone call was a warm one. Then it was content marketing that was going to do it, by delivering a steady stream of solid, happy leads directly to salespeople’s inboxes.
Sometimes, the simplest questions reveal hidden information. Definitions for words that we use all the time can seem obvious, until we start trying to actually define them. Then, we discover the concept is more complex than we realized, and attempting to answer can give us clarity we didn’t realize we didn’t have.
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