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    Podcast: Doing The Right Thing For People In Sales With Walter Crosby

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    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Walter Crosby, CEO of Helix Sales Development, to discuss his unique perspective on the world of sales with us.

    Walter believes that sales is not just about closing deals and making money, it's also about helping others. Imagine being able to understand your client's needs, and guiding them to the perfect solution - leading to a win-win situation for both parties. 


    Walter advocates for a customer-centric approach to sales. He encourages approaching sales with the Golden Rule in mind, treating people the way you want to be treated, and not accepting mediocrity within a sales organization.

    Key Highlights include:

    • Accountability in sales - 5:00
    • Is it a want or a need - 8:00
    • The need for approval - 12:20

    If you're looking to improve your sales skills, don't miss this episode of The Art & Science of Complex Sales podcast. Tune in to gain a fresh perspective on the art of sales and learn how to elevate your game. 

    Paul Fuller
    Published January 29, 2023
    By Paul Fuller

    Paul Fuller’s stated mission is to help others maximize their gifts by using his.
    Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.

    He firmly believes sales is defined best in three categories:

    • Service - helping other get what they need

    • Leadership - guiding others toward their vision

    • Wayfinding - navigating the path to success together

    He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.

    Currently Paul leads revenue growth at - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.

    Schedule a call with him here.

    Find out more about Paul Fuller on LinkedIn