When your business depends on long-term relationships with customers, your success depends on the quality and sustainability of those relationships. Just ask our customers, like Casall.
Casall manufactures commercial fitness equipment. They’ve been in business since 1980 and continue to grow and thrive because they care about their customers and creating an outstanding long-term experience for them. And, thanks to their motto: Forever Better.
When they turned their attention recently to improving overall customer experience, they found a “perfect fit” solution in Membrain + OneFlow. Here’s their story.
In the 1980s, Casall’s founders owned a gym in Norrkoping, Sweden. From there, the founders built Casall, starting first with sports training equipment, and now moving into sports fashion. Their commercial fitness equipment includes the Matrix line and other professional quality equipment lines serving gyms and fitness centers. Their commitment to excellence, sustainability, and continuous improvement has helped them to survive and thrive over four decades.
When Casall reached out to Membrain, they had begun an initiative to focus on improving their B2B customer journey. The nature of their business requires them to build long-term partnerships with their commercial fitness customers over a long period of time. These relationships require trust and communication. Their sales and customer service teams need to be constantly in contact, and coordinated in how and when they follow up.
Casall’s leadership understood that they needed the right CRM and e-signature systems in order to create a more seamless and effective customer experience. They scanned the market for the right solutions and decided on Membrain and OneFlow.
Membrain’s process-based workflows and tiered user licenses support a coordinated, customer-focused, and streamlined way of selling and doing business. Combined with OneFlow, the solution allowed Casall to build a seamless customer experience from first contact to contract signing to long-term account management and growth.
“We needed an e-signing solution that was sustainable,” says Stuart Lascelles, Head of Casall’s Sales and Marketing. “Until OneFlow, we never found something that worked well over all the countries and businesses we serve. OneFlow ticked all the boxes, with an easy interface, signage solution, and allowing us to follow our sales projects and get to close in a secure and professional manner. Membrain plus OneFlow brings together the whole customer experience from the first conversation all the way to the end.”
Using Membrain, says Lascelles, has created an immediate increase in the amount of communication that Casall’s team has with customers. This increase has correlated directly with an increase in sales and customer response.
“Quite clearly,” he says, “we’ve been able to close more sales projects and had a much better answer rate from our customers.”
Membrain’s culture and commitment is an excellent match for Casall. Over the course of our history, we have constantly invested in tools that improve sales professionals’ ability to nurture and sustain strong human relationships over long periods of time. Additionally, our commitment to continuous improvement, and enabling our customers’ continuous improvement, is a perfect complement to Casall’s motto, Forever Better.
We’re proud to serve companies like Casall, and we love watching our tools support them in continuing to excel in their industry. We are delighted that our partnership with them has brought so many benefits. Watch Lascelles talk about their experience with Membrain:
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn
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