December is always ripe for prognostication and advice for success in the New Year. Pundits, consultant, vendors of Sales/Marketing automation tools will offer endless insight and advice on how to beat your goals, how to be successful, how to have a fast start for the New Year.
Already, I’m seeing articles on, “Do these 5 things… The 10 critical success factors… These technologies are critical to customer engagement in 2020…”
I’m no different, I’m jumping into the fray with the secrets to sales success in 2020. I’ve spent some time thinking about the keys to success, the secrets that will suddenly make everything change, removing the barriers and difficulties we have in making our numbers.
I’ve carefully honed it down to one compelling insight… (Drum roll please)
Do the work!
That’s it, that’s the magic formula. Execute this with consistency and discipline, and you will tilt all the odds to your favor.
Unfortunately, this piece of insight won’t be popular among sales people and many leaders.
I’ll stop here. You get the point. As much as others might try to point you other directions, as many that promise miracle cures, we keep coming back to a single reality that underlies our success.
You have to do the work!
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.