More Flexible Licensing Coming: Aligning Membrain With The Way You’re Organized

B2B software pricing is annoying. Buy the base tier and you get basic functions, minus some critical capabilities. Buy the middle layer, and you get more of what you need, plus a bunch of things you don’t. Buy the top tier, and you get everything you need and a whole lot of expensive distractions.

At Membrain, we decided early on that we were not going to follow the traditional tiered pricing model. When our platform provided only the CRM and Active Pipeline workflow, we offered a straightforward price that included everything, plus a guaranteed price on our Clearpath onboarding program.

As we grew, we added new products and add-ons, like Account Growth, Prospecting, Elevate, and soon Flows. We could have added tiers, but we chose to give customers control over what they are paying for, so they can buy only the products they use. Later, to provide even more flexibility, we added lower-priced seats for non-sales users and others who need some access but not all of the functionality of the platform. Throughout, we have always continued to offer a fixed price for the Clearpath Onboarding program and additional services so you can know what your cost will be and what your budget is for it.

Now, we’re getting ready to update our pricing once again—to provide even more flexibility in how you use and pay for the products that create value for your organization.

Increased Flexibility to Optimize Value

When we rolled out the Account Growth and Prospecting products, we thought that everyone on your team who was using one of them should have access to all of them, and this usage would create benefits for the company as a whole. So, when you upgraded by adding a product to your Membrain platform, we charged for every seat on your team, regardless of whether they were directly using the module or not.
Not all customers liked this, and we heard about it.

Instead, you asked us to allow you to allow some of your users to access new products while others stayed only in the ones they originally purchased. From our perspective, we wanted everyone to have access to everything. From your perspective, you wanted to be able to segment your teams effectively and control your costs. For instance, if some of your team are focused exclusively on prospecting, why should they also pay for access to account growth tools? You were right to ask for flexibility, and we heard you.

Flexible pricing helps increase collaboration and sales effectiveness.

Our teams are currently hard at building functionality that will enable you to buy some accounts for new products while leaving others on other products. This gives you more control over your budget and the ability to try products with some of your team at a lower cost.

Rollout for the new pricing model is expected soon, and I’m proud of the teams who are working hard to bring it to you.

Setting Us Up for the Future

Your voice is a big reason we are changing our pricing model. But there’s another important reason, too. As we grow, we can build more and better tools to support your company’s growth. As you know, increasing sales effectiveness is a team sport that goes beyond just salespeople. You need to ensure smooth processes and collaboration on all your teams,  from product development to customer success. Flows open up the gates to increased flexibility and we're working on some really exciting things in the upcoming Insight Engine.

Our strategy and dev teams are hard at work, focused on delivering the targeted, effective solutions that your team expects from us. Our pricing model will support these new offerings and give you the control you need to align Membrain with how you organize work in your company.

As the founder of this company, I cannot say enough about how proud I am of the teams who are doing this work for you. And how excited I will be to offer each new announcement as the offerings become available. 
Stay tuned.