What Exactly Is Sales Enablement?
Sales Enablement is a hot buzzword bingo term these days. The problem is, were you to ask 10 companies what Sales Enablement is, you’d probably get 13 different answers. Let’s see if we can’t clear up the confusion a bit with a high-level working definition that fits everyone’s situation:
Who is the “Decision Maker”? 3 common sales mistakes and how to solve them
Most salespeople don’t really know what a buying decision maker is, even though they think they do. This fact is an often unidentified cause of painful late-game losses. These salespeople may think the decision maker is the executive, or the budget holder, or whoever is in charge of procurement.
How to Navigate the Jungle of Sales Tech
An interview with Smart Selling Tools founder, Nancy Nardin
What if your sales analytics are missing the point?
Sales analytics are supposed to make everything about your sales system more effective. Companies that market sales analytics technologies love to tout its benefits, from providing greater “insights” to promoting “optimization” of the pipeline.
On Differentiation
Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation.
Why sales content needs to be integrated to your CRM
Getting the right content to salespeople at the right time to serve potential customers has been a struggle for a long time. In the old days, when a company might produce only one or two all-purpose sales slicks, the solution was as simple as training salespeople when to hand the brochure over.
