3 ways your marketing team is wasting their time
You know this story. Sales thinks marketing is out of touch. Marketing thinks sales is lazy.
The keys to engaging our stakeholders
Our prospective customers are far more likely to want to engage with us if they believe that they are likely to learn something valuable from us. Most sales methodologies stress the importance of asking intelligent questions at the appropriate time and with the relevant context.
Here are our top 3 most popular posts from 2018
Every year on the Membrain blog, we publish more than 100 articles. Of those 100, a few inevitably rise to the top in popularity.
Sales Talent Is A Problem, Is It Worth Solving?
I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving, by the folks at CSO Insights. It’s an interesting view, in the spirit of “Yes, and...” I’d like to add to the discussion.
Software pricing is annoying but it doesn't have to be that way
What follows is not a true story, except that it is.
Six Simple Steps to Pipeline Predictability
It’s very common for companies we work with to have a pipeline management and review process in place. It’s also very common for us to find that the process is broken. It’s important that management keeps salespeople focused on the right activities to move deals through the pipeline. Here are some good ideas to help.
