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    What Teams in Complex B2B Sales Need to Know About CPQ (Configure, Price, and Quote) Software

    Configure, Price, and Quote (CPQ) software can be a critical tool for increasing efficiency on a complex B2B sales team. But, like any software solution, whether it actually improves the effectiveness of your sales team (or not) depends on how it’s used. Here’s what leaders of complex B2B sales need to know about CPQ to make the best of it–and avoid the worst pitfalls.

    by George Brontén

    Podcast: Investing in yourself with Morne Smit

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Morne Smit, certified leverage sales coach and Founder at Emerse. 

    by Paul Fuller

    How to Use the JTBD Framework to Have (and Coach) Better Sales Conversations

    Ever since reading Jobs to Be Done: Theory to Practice by Anthony Ulwick, we’ve been applying many of its principles internally at Membrain. We are learning as we go, but one thing that stands out for me is how valuable this framework can be in helping prospects and customers shift the way THEY think about how they are engaging with your offerings.

    by George Brontén

    Podcast: Becoming A Top Performer with Mark Hunter

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Mark Hunter, aka ‘The Sales Hunter’-  the author of the best-selling books, High Profit Selling,​ High Profit Prospecting, and A Mind for Sales.

    by Paul Fuller

    Sales Transformation Is Not a One-Day Training Event

    If you’ve been reading my blog for long, you won’t be surprised to hear me say that sales training alone won’t fix your sales problems or transform your sales team. Or that you can’t do it in a single training event–or even several training events.

    by George Brontén

    Podcast: Successful Sales Transformations With Michael Koory

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Mike Koory, the founder and CEO of Blue SalesFly, a company dedicated to helping sales teams and professionals transform and succeed. 

    by Paul Fuller
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