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    Podcast: Customer-centric approach in sales with Bob Apollo

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Bob Apollo, CEO & Founder of Inflexion Point to discuss the importance of a customer-centric approach in sales.

     

    by Paul Fuller

    The Biggest Lever in Sales: Your Sales Managers

    What is the biggest lever in sales? The one thing you can upgrade to have the greatest impact on your win rates, deal size, sales cycles, and overall performance?

    by George Brontén • Editor's Pick

    Podcast: Adapting to the New Era of Selling With Jacco van der Kooij

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Jacco Van Der Kooij, the founder and Managing Partner of Winning by Design. They delve into the various aspects of successful SaaS sales teams and businesses.

     

    by Paul Fuller

    Do You Say “Complex” When You Mean “Lazy”?

    Although my company explicitly serves the “complex B2B sales” market, I’ve never really liked the word “complex.” In its correct definition, “complex B2B sales” is an accurate description of a particular type of selling. But I also see people use it as an excuse:

    by George Brontén • Editor's Pick

    Podcast: Why Curiosity Matters with David Brock

    In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with David Brock, Author of "Sales Manager Survival Guide,"​ & CEO at Partners In EXCELLENCE to chat about his problem-solving mindset and curiosity helps him understand problems and explore solutions. 

    by Paul Fuller

    How Important Are Personal Rights in the Sales Profession?

    I recently read a rant on LinkedIn about rights versus responsibility. The author was complaining that we’ve gone too far in the workplace toward emphasizing personal rights, and forgotten that people have responsibilities as well.

    by George Brontén
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