Podcast - Future-Proofing Sales for 2025 with Matt Ferguson
What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson, Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world.
As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rather than helping your process.
Our Top 10 Most-Read Posts of 2024
It’s hard to believe we’re at the end of another year already. It’s been an eventful year for the world and our company. I’m proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.
Podcast - Adaptive Strategies for Modern Sales Leaders with Nicole Babel and David Mullins
Explore how personalized sales strategies and why the importance of leveraging individual strengths to engage effectively can help you with Nicole Babel and David Mullins from SalesStar.
With decades of experience, Nicole and David offer invaluable strategies to help sales leaders and teams adapt to rapid changes, such as accelerated decision-making and niche market specialization. This conversation sheds light on the challenges of setting appropriate metrics and KPIs and the benefits of integrating a robust referral strategy to enhance lead generation and foster meaningful conversations in an increasingly noisy world.
Membrain’s Top Ten Most Popular Podcasts From 2024
In The Art and Science of Complex Sales podcast, our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.
Podcast - Navigating Complex Challenges in Sales with Amy Franko
Join us as we welcome Amy Franko, the Founder of Amy Franko Associates to the show for an insightful discussion on navigating sales challenges across various industries. Amy's impressive journey from her early days at IBM and Lenovo to her current role in entrepreneurship offers a wealth of experience.
She shares how her initial positions, surrounded by successful female leaders, shaped her approach to enhancing sales strategies for mid-market organizations, particularly in professional services, technology, and manufacturing.
Your Sales Success Depends on Your Decision-Making Context
Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.
