Change Your Vocabulary, Make More Sales? I Believe So
I read an article about politics recently that got me thinking about the vocabulary we use in complex B2B sales. The article was talking about how every political ideology has catchwords that contain the ideas of that ideology. As soon as you hear those words, you know you’re dealing with that ideology.
Podcast - Sales Trends and Strategies for 2025 with Mike Stokes
In today's episode of The Art & Science of Complex Sales, we're thrilled to welcome Mike Stokes the Founder of Indicator. With a strong connection to sales leaders in New Zealand and Australia, Mike will share insights from the 10th annual Mood of the Sales Leader Survey, offering practical advice and real-world examples to navigate economic shifts and technological advancements. Don't miss this opportunity to learn how to harness current trends to elevate your team's performance.
Win Rates 101
There is so much conversation about win rates. But in those conversations, there’s a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis, some on a deal basis. Some measure win rates within live deals, some look at past deals.
Podcast - Crafting Authentic Relationships in Sales with Brynne Tillman
Ever wondered how to navigate the declining efficacy of traditional methods in the sales world? Brynne Tillman, CEO of Social Sales Link shares her strategies, honed over 15 years of leveraging LinkedIn, to build authentic, relationship-driven networks. Her insights promise to reshape your perspective on digital selling by aligning advanced technology with genuine human interaction.
When It Comes to Complex Sales, Humans Are No Smarter Than Ants
As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to research published in the Proceedings of the National Academy of Sciences (PNAS), large groups of humans are actually worse at some cognitive tasks than large groups of ants.
Podcast - B2B Sales Strategies for 2025 and Beyond with Matt Green
In the fast-paced world of tech sales, staying ahead of the curve is crucial. As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. In the latest episode of our podcast, we dive deep into these changes with Matt Green, CRO and co-founder of Sales Assembly, to uncover the essential skills and strategies that sales professionals need to thrive in this evolving landscape.
