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    Our selling process can help our customers buy

    From my earliest days as a salesperson, I’ve been taught the “sales process,” and have tried to execute that process as effectively as possible. It’s always a structured approach to engaging the customer, working with them to make a buying decision.

    by Dave Brock

    How to smell the difference between BS and a lie

    BS stinks, and everybody knows it. When you’re just trying to get a straight answer and you know you’re being sold a “bill of goods,” it can be frustrating.

    by George Brontén • Editor's Pick

    The critical role of trust in sales

    At a time when the level of public trust in the UK's elected politicians has never been lower, it's an opportunity to reflect on the critical role of trust in sales, which is what I chose to focus on in this article from the latest edition of the International Journal of Sales Transformation...

    by Bob Apollo

    How to take sales coaches from good to great with sales process

    Nate Tutas is a former United States Marine Corp Infantryman turned sales consultant, and we’re lucky to have him on our sales team at Membrain. He recently starred in an episode of the Sales and Cigars podcast, talking about how sales process can transform sales managers into great coaches. Here are the key takeaways from that appearance

    by George Brontén

    Sales forecasts do not have to be as wrong as fortune cookies

    There has been much talk in the news about forecasts - and while most have been wrong they are still more accurate than Fortune Cookies!

    by Dave Kurlan

    What to do when competitors copy your work

    A local competitor has been regularly checking out Membrain over the past couple of years, and not because they want our tool to help them sell more effectively. They don’t want to use our product - they just seem to want to steal our ideas.

    by George Brontén
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