I love to play golf. What’s fun with golf is that it’s a difficult sport, both technically and mentally, and when you’re doing it, you really get into the flow. You can’t be thinking about anything other than your next shot.
It’s a lot like complex B2B sales, in fact. It’s difficult, it challenges you mentally and technically, and you really have to get into a flow to do well. And, beyond that, sometimes winning is less about how well you play, and more about how well you cooperate. Here’s what I mean.
Not too long ago, my colleague and I won a very nice prize in a golf tournament where we played pretty badly. It was an indoor golf simulator tournament. Using the simulator meant that every team played on exactly the same course with exactly the same wind and other settings. There were 102 pairs playing. I joined the tournament with a colleague here at Membrain, Sebastian (Seb).
We hit a lot of balls into the water. Occasionally, Seb did really well and I did really badly. Other times, I played pretty well and he did badly. But altogether, we felt afterward that it was not a good game. Oh, well. We had fun anyway, and went to lunch after.
But then, the next day, we were informed that we won the whole tournament. And the prize? An all expenses paid trip to Greece, where we played four courses, ate amazing food, and stayed in a wonderful 5-star resort. Wow!
We also believe that Membrain is the best possible tool for complex B2B sales leaders to give their teams everything they need for continuous improvement, to get ahead of the competition–and stay there. It also provides the best tools for collaborating, so you can win even on your worst days. We’d love to show you how. Reach out and we'll chat about it.
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
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