Membrain and SalesStar Announce Co-Designed Sales Enablement CRM With Integrated E-Learning

Published: April 23, 2018

Increasing sales effectiveness is not as simple as just buying a new piece of technology. Sales teams also need a solid strategy, a well-designed sales process and the right skills to execute professionally. The partnership between Membrain and SalesStar addresses this challenge by combining SalesStar’s proven sales process, methodology and e-learning within Membrain’s award-winning CRM and sales enablement technology.

“Membrain’s philosophy about marrying the art and science of sales is in perfect harmony with our values and approach. By using Membrain with our best practices and e-learning embedded, sales teams will quickly learn and execute best practices to improve their revenue and profits. Simply put, Membrain is the sexiest software on the market to increase sales effectiveness,” says Paul O'Donohue, founder and CEO of©.

“We’ve worked with SalesStar for five years. This evolution of our partnership perfectly combines our offerings in a turn-key solution for customers worldwide. Instead of using old-school CRM systems and bolting on numerous plug-ins to that, and buying disjointed sales training courses, you get the best of both worlds with this offering,” says George Brontén, CEO of Membrain.


Founded in 2005, SalesStar is a Sales Development Consultancy that puts the science behind sales success to provide growth-minded CEOs and Sales Leaders the insights to improve the effectiveness of their sales teams. SalesStar focuses on embedding learning outcomes to change behavior, and on average their clients are growing by 37 percent per year.

About Membrain

With clients in over 60 countries, Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. Membrain is a private company headquartered in Stockholm, Sweden.

Press Contacts

Paul O'Donohue 

George Brontén