Membrain partners with Il Commerciale to help Italian companies sell more effectively

Published: February 14, 2018

Membrain, a global sales effectiveness software company, and Il Commerciale - The Salesman, an Italian sales development and training company, today announced a partnership to bring Membrain’s software to the Italian market, including full localization to Italian, and the integration of a best practice sales process and methodology.

In a world where products and services look the same to buyers, how you sell is becoming increasingly important. This is the problem that software maker Membrain has been working to solve since its inception in 2012.

“Membrain is a strategic solution for companies wanting to increase both efficiency and effectiveness in sales. Membrain’s approach is very unique in Italy, which is why we’ve worked together to create a localized version. The competence and professionalism of the Membrain team has helped the Swedish firm reach success worldwide and guarantees the success for B2B companies in our country” says Marco Rasi - Founder and CEO of Il Commerciale - The Salesman©.

Increasing sales effectiveness is not as simple as just buying a new piece of technology. Usually, what is also needed is an uplift of knowledge, skills and processes by salespeople and sales leaders. This is what the partnership between Membrain and Il Commerciale - The Salesman is aimed to address. By combining sales strategy consulting and skills training with CRM and sales enablement technology, the partners intend to help italian companies to significantly increase sales efficiency and effectiveness.

“It’s a pleasure to work with Marco Rasi and Luca Image, who both share our passion to elevate the sales profession! With localization of the product to Italian, local presence and a focused effort, we’re looking forward helping many companies in Italy to increase sales effectiveness,” says George Brontén, CEO of Membrain.

About Il Commerciale - The Salesman

Founded in 2009, Il Commerciale - The Salesman is a network company made up of a group of sales professionals and consulting firms in B2B market, operating in Italy and Europe. The LinkedIn group by the same name has over 11,000 members and discusses important questions to help elevate the sales profession. Il Commerciale's service offerings include sales enablement, social selling, coaching and sales training for companies involved in complex sales.

About Membrain

With clients in over 60 countries Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your sales people to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit Chat with us on Twitter and follow us on LinkedIn. Feel free to sign up to our award-winning blog The Art & Science of Complex Sales.