Strategic Pipeline Partners With Membrain to Improve Outreach Effectiveness for Sales Teams

Published: April 9, 2018

Strategic Pipeline, an outbound sales process consulting group working with Fortune 1000 companies, has partnered with Membrain to integrate Strategic Pipeline’s Predictable Prospecting system directly into Membrain’s workflows for salespeople. The integration promises to improve sales effectiveness by increasing the consistency, velocity, and quality of prospecting.

Strategic Pipeline was founded and operated by best-selling author and award-winning sales process consultant Marylou Tyler. The company helps sales teams at companies including Apple, Bose, Mastercard, and AAA generate higher value clients, with higher lifetime values, at a higher velocity, by taking time to improve the front end of the pipeline with effective strategy and process.

The Membrain integration places Strategic Pipeline’s effective processes directly into each salesperson’s early pipeline workflow, making it easy for salespeople to access training, reminders, and tools that improve performance, and reinforcing the correct behaviors and activities to improve prospecting performance.

“Membrain has built-in business rules and tracking capability,” says Tyler, on why she chose to partner with Membrain. “At the same time, it permits hyper personalization, and allows us to build processes and have convos that are high integrity and meaningful for the buyer.”

“Tyler’s tight focus on prospecting has always impressed me,” says George Brontén, founder and president of Membrain. “Her process brings a lot of unique value to her clients, and we’re proud that our product can assist in their execution.”

The Predictable Prospecting integration into Membrain is now available to users.

About Strategic Pipeline

Strategic Pipeline is a Fortune 1000 outbound sales process improvement consulting group, with a focus on optimizing top-of-funnel sales process and implementing predictable new sales opportunity engines. Their approach walks clients through a 7-point outreach framework that is part behavioral, part predictive, and part creative. Their client roster includes companies such as Apple, Bose, AMA, Talend, CIBC, Prudential, UPS, Orkin, AAA, and Mastercard.

About Membrain

With clients in over 60 countries Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your sales people to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit Chat with us on Twitter and follow us on LinkedIn. Feel free to sign up to our award-winning blog The Art & Science of Complex Sales.

Press Contacts

Strategic Pipeline
Marylou Tyler

George Brontén