Swedish Technology Company Forms Alliance with Renowned Massachusetts’ firm

Published: March 7, 2013

Stockholm, SWEDEN - February 28, 2012

Massachusetts-headquartered, national sales development specialists Kurlan & Associates, has formed a strategic partnership with Upstream, a Swedish technology company. Kurlan & Associates will represent the organization’s pipeline management software, Membrain. This innovative sales management tool, designed for mid-sized companies with complex sales cycles, approaches sales development and B2B sales pipeline management strategically.

Kurlan & Associates, Inc has a well-established track record for helping companies improve sales performance for client companies ranging in size from start-ups to the Fortune 500 corporations.  Consistently named among the leaders in sales development, the firm has received numerous awards and accolades for its work both domestically and internationally.

The Swedish Technology Company, Upstream, is well known for challenging the status quo with its innovative product development, and is also recognized for its research and development work in the software space. The company seeks to continually improve its products and these core philosophies are embedded in the Membrain concept.

“Over the past 30 years, my clients have employed numerous varieties of sales tools to help support their sales training and sales development efforts, especially with regards to managing their pipelines.” said Kurlan & Associates President, Dave Kurlan, “Membrain stands in a class by itself because it truly gives sales management what it needs, while remaining easy to use for sales people. It is flexible and simple enough to customize based on the individual needs of the sales organization.”

 “Membrain is a Pipeline Management tool developed specifically for complex B2B sales. It’s all about building a healthy pipeline, optimizing the sales process, qualifying prospects and coaching and collaboration.” Henrik Öquist, Product Manager of Membrain says. “And we want to make it extremely easy to use, while still providing the key insights as to why we win and lose deals. It’s designed from the ground up to help sales organizations continue learning, growing and improving.” Henrik continues.

Dave Kurlan, author of Baseline Selling, How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball, said the ease and simplicity with which Membrain supported the ideas within his training concept instantly hit a chord.

“We partnered with Membrain because their version of CRM embraces simplicity, speed, functionality, and out of the box reporting, making other CRM’s clunky by comparison.” Dave explains.

“Partnering with Kurlan & Associates was a no-brainer for us given their extensive track record and expertise in helping sales organizations of all shapes and sizes become more successful. We look forward to seeing how their talented team will utilize Membrain to help shape and improve the future revenue of their client companies.” Henrik continues.