Here's how to tell if Membrain is right for you

Choosing the right CRM for your organization can be tough, and fraught with perils. The wrong choice can be expensive both from a direct cost perspective, and in lost productivity and poor adoption rates.

One: You operate in a complex sales environment

Membrain is best suited to complex sales environments. We define a complex sale as one that involves multiple stakeholders, a longer sales cycle, and a high degree of perceived risk on the part of the buyer.

Membrain provides a number of unique tools for managing complex sales, the most important of which is the ability to easily build your process into the salesperson’s workflow, and to optimize it in real time based on feedback. This helps ensure that salespeople don’t miss important steps, rush ahead too far in the process, or leave out important conversations that can impact the sale.

Membrain also provides visual tools for tracking and organising stakeholders, and for accessing training, coaching, and other resources to improve skills and outcomes. Membrain’s collaborative tools make it easier to coordinate communications among multiple internal and external teams. And our analytics tools are best in breed for understanding what matters and responding proactively to those insights.

Two: You operate in a proactive sales environment

If your sales model consists primarily of responding to purchase requests, you may only need a CRM that tracks contacts and activities. But in a proactive sales environment, you need so much more. You need the ability to reinforce an effective process that moves prospects through the pipeline toward close in a consistent manner, and to continuously optimize your process to better respond to a changing market environment.

Membrain’s built-in process workflows are great for this, and we also provide the ability to receive guidance based on pre-set rules so your salespeople know when an issue needs to be addressed right away, instead of risking that the prospect disappears. Our analytics track both standard reactive metrics such as win rates, and proactive matters such as whether all stakeholders have been brought into the conversation. The granularity of our data and analytics allows you to uncover patterns early and issue course corrections in a proactive manner, as well as to continuously optimize your process to address current market conditions.

Three: You believe coaching matters

Sales organizations that invest in good coaching consistently achieve better sales results. In my opinion, all sales teams deserve and need great coaching. If you agree, Membrain can provide your salespeople and their managers with the best tools available for enabling coaching success.

Membrain’s unique ability to track where salespeople are in the sales process allows managers to quickly see where each salesperson is struggling and can use improvement. It makes it possible for a coach to conduct effective informal coaching interactions, such as mentioning to a salesperson that they need to reach more decision makers within a particular organization; as well as to conduct better formal coaching sessions, by providing clear insights and data to work from.

For salespeople, Membrain provides the opportunity to access training and coaching on demand in a much more collaborative manner, and holds them accountable to the commitments they make during coaching.

Four: You believe your CRM should be beautiful and easy to use

There’s a reason many people hate spreadsheets. Besides the complexity of using them, they are often ugly and difficult to navigate. The same thing is true of many CRMs. It’s human nature to prefer interacting with beautiful environments, and when those environments are also intuitive and easy to navigate, we feel at home in them.

If you think your salespeople shouldn’t have to fight their own nature to log into their CRM each morning, then you want a CRM that is both beautiful and easy to use. Membrain’s recent redesign delivers both. Our gorgeous, intuitive interface is streamlined to make everything about using the product easy and fun.

But don’t take our word for it. We’ll be glad to offer a demo on request or, if you want to learn more first, download our whitepaper to choosing the right CRM for your organization.