In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Bryan Whittington, Founder of EBS Growth to talk about trigger events and project management in sales.
Bryan says that sales is not marketing or negotiating, but rather project management with human relationship skills. He discusses the importance of trust, credibility, and problem-solving ability rather than just being friendly.
During the discussion, Bryan also suggests identifying trigger events that indicate a potential customer problem and determining the root cause of that problem in order to differentiate and sell the solution.
Want to learn more? Tune in to this episode of the Art and Science of Complex Sales Podcast now!
Paul Fuller’s stated mission is to help others maximize their gifts by using his.
Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.
He firmly believes sales is defined best in three categories:
• Service - helping other get what they need
• Leadership - guiding others toward their vision
• Wayfinding - navigating the path to success together
He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.
Currently Paul leads revenue growth at Membrain.com - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.
Schedule a call with him here.
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From north to south, east to west, Membrain has thousands of happy clients all over the world.
