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    Win Rates 101

    There is so much conversation about win rates. But in those conversations, there’s a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis, some on a deal basis. Some measure win rates within live deals, some look at past deals.

    by Dave Brock

    Podcast - Crafting Authentic Relationships in Sales with Brynne Tillman

    Ever wondered how to navigate the declining efficacy of traditional methods in the sales world? Brynne Tillman, CEO of Social Sales Link shares her strategies, honed over 15 years of leveraging LinkedIn, to build authentic, relationship-driven networks. Her insights promise to reshape your perspective on digital selling by aligning advanced technology with genuine human interaction.

    by Paul Fuller

    When It Comes to Complex Sales, Humans Are No Smarter Than Ants

    As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to research published in the Proceedings of the National Academy of Sciences (PNAS), large groups of humans are actually worse at some cognitive tasks than large groups of ants.

    by George Brontén

    Podcast - B2B Sales Strategies for 2025 and Beyond with Matt Green

    In the fast-paced world of tech sales, staying ahead of the curve is crucial. As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. In the latest episode of our podcast, we dive deep into these changes with Matt Green, CRO and co-founder of Sales Assembly, to uncover the essential skills and strategies that sales professionals need to thrive in this evolving landscape.

    by Paul Fuller

    A Brief History of Artificial Intelligence According to a Senior Data Engineer

    Like everyone else, I’ve been interested in current Generative AI technology since it first came out. I’ve written quite a lot about Generative AI in sales, including a fair number of rants, and some pieces about how best to apply it in a complex sales environment.

    by George Brontén

    Podcast - Navigating MSP Growth with Ian Richardson

    Can MSPs overcome the challenges of unpredictable sales and retaining top talent?

    Join us for an insightful conversation with Ian Richardson, co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.

    From transforming technical expertise into a solid sales strategy to driving customer-focused growth, Ian offers actionable insights to help MSP founders thrive in an ever-evolving and competitive market.

    by Paul Fuller
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