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    If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality

    In the sales world, we talk a lot about growing your pipeline, qualifying prospects, and closing deals. But if you really want to get out of a rut and win more deals, what you have to do is evaluate your mental models and fit them more accurately to reality.

    by George Brontén

    How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

    Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked problems” include issues like world hunger, ongoing military conflicts, and environmental degradation. But “wicked problems” can also apply on a more modest level, such as the biggest and most difficult challenges your sales organization faces.

    by George Brontén • Editor's Pick

    Podcast: Innovative Approaches to Sales Success with Roderick Jefferson

    How can the integration of strategies, processes, and technologies revolutionize the customer lifecycle from lead generation to post-sales retention? Join us with Roderick Jefferson, CEO of Roderick Jefferson & Associates

    by Paul Fuller

    The Psychology of Assumptions and How They Impact Sales

    Assumptions are an essential part of human nature. We all make them, whether it’s assuming that your political candidate means what they say or that your car will start in the morning, we may not all make the same assumptions, but we all make assumptions.

    by George Brontén

    Podcast: Shifting Mindsets with Jill Pedersen

    If you're looking to enhance your sales team's recruitment and onboarding process, this episode is a must-listen. Join us for an insightful conversation with Jill Pedersen, Practice Partner at SalesStar North Carolina. Jill takes us on her incredible journey—from selling sweet corn as a child to becoming a top performer in the sales industry.

    by Paul Fuller

    Profiling Your Ideal Customers

    In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting our customer’s most pressing business issues - and now we are going to turn our attention to identifying and targeting our most valuable potential customers.

    by Bob Apollo
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