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    It is ALWAYS about execution

    I’ve been writing a lot about our Sales Execution Framework and a “Back To Basics” approach to sales management and selling. These articles have generated some interesting calls and reactions.

    by Dave Brock

    Here’s why you need to stop talking about sales opportunities

    Words can change your brain. That’s the conclusion of Andrew Newberg, M.D. and Mark Robert Waldman in their book by that title, and they should know.

    by George Brontén

    A fresh perspective on the Challenger Sale research

    First published in 2011, “The Challenger Sale” must be one of the most widely-read sales books of the past decade, and with good reason. Together with its successor “The Challenger Customer” (which I believe is an even more influential book), it served to introduce powerful new perspectives about today’s increasingly complex B2B sales environment.

    by Bob Apollo

    How to improve performance with a shared sales language

    In the sales industry, we often talk about how process, methodology, technology, and enablement can improve performance.

    by George Brontén

    How big of a role does age play in sales effectiveness?

    I'll be 64 in November which means that just like everyone else, I'm getting older. There are certain things that younger people do that change when they get older.

    by Dave Kurlan

    The call of the machine, or how to make selling more human

    You know that scene in The Matrix when Neo wakes up in a metal tank and discovers that his entire life has been a lie and that he is merely a battery helping to power a world run by machines?

    by George Brontén
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