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    Salesforce — the most expensive rolodex in the world?

    At a base price of $25 per user per month, Salesforce looks on the surface like a can’t-go-wrong affordable investment for any sales team.

    by George Brontén • Editor's Pick

    3 Reasons Sales Managers Fail to Coach

    When it comes to sales managers coaching their sellers, there is a significant gap between what companies intend to do and what they end up doing. Here’s a look at what’s going on and how to make your training dollars work as you intend.

    by Michelle Vazzana

    Three sales assumptions costing you millions

    The sales profession is undergoing an exciting transformation, but is challenged by some pretty bad assumptions. These assumptions underlie the ongoing struggle to combat global declines in sales effectiveness.

    by George Brontén

    Why every sales opportunity needs a regular risk assessment

    If you were working in the health or social services, or in the nuclear, aerospace, oil, rail and military industries, you would be well aware of the need to perform risk assessments on a regular basis wherever there was a serious threat of a hazardous situation.

    by Bob Apollo

    Introducing the sales effectiveness manifesto

    “We hold these truths to be self-evident”: Thus begins a document that every American schoolchild knows. The document would inspire an army to fight for a new nation that would one day become the most powerful in the world. It is a document that changed history.

    by George Brontén

    CRM: It’s Time to Get Out and Drive

    What is CRM? A software? A database? A reporting tool? A methodology? A way of life? 

    by Jason Jordan
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