A new calendar year is coming up. Your business planning is underway. With existing customers to keep happy, tough competition and high expectations for growth, your sales execution will be key. Once you’ve done your market research and decided on a strategy, it’s time to get hands-on about how to actually get it done when daily operations kick in.
Recently, I published a rant on LinkedIn, “Patient 0 Of Stupid Prospecting”. This rant targeted a self appointed Sales Guru and Sales Trainer who had helped “thousands of sales people” over 15 years. A couple of people commented, “What does perfect prospecting look like?” I can’t tell you what perfect prospecting looks like, but I can tell you how to do it.
In the B2B sales space, there is a wealth of information on emerging trends and the strategies required to adapt. Readers of this blog have likely heard about the ongoing polarization of sales, where the transactional becomes increasingly commoditized and automated while B2B sales gets even more complex. How will you survive and thrive in an era of global competition and informed buyers?
So sales are sluggish, the sales reps have been struggling to retire quota for the past three quarters, and if things don’t turn around there’s going to be a workforce reduction to try and slow the bleeding.
We’re living in times of extreme change and global competition. In order to grow the business through new and existing customers, leaders need to create new sales strategies to cut through the noise. However, once your sales strategy is designed, how do you ensure proper execution?
Emerging salespeople typically believe that all business is good business and to an extent, I can understand this viewpoint. If you are trying to make a name for yourself, being put under pressure by your sales manager to get “runs on the board” and earn the respect of the more experienced and successful members of the team, it is difficult to walk away from any opportunity if you believe you have the remotest chance of winning it.
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