Podcast - Rewiring Sales with Vinit Shah

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Vinit Shah, founder of the London School of Sales.

Vinit shares his unconventional path into sales and the insights he’s developed across industries like manufacturing, market research, and sales education. The conversation explores why most training fails to stick, how leaders unintentionally set their teams up to fail, and what it really takes to build high-performing sales systems.

Membrain in the Age of AI: A Look Ahead

As George’s Co-CEO and Chief Product Officer at Membrain, I’m picking up the pen (well, keyboard) and stepping onto the blog today! It’s such an exciting time in the world of software. We see dramatic new AI capabilities and other exciting developments almost on a weekly basis.

“The Hard Part Is Where You Grow”

Yes, I’m a more than a little obsessed about our propensity to avoid the hard work, constantly hitting the “Easy Button,” but this is probably one of the most critical issues we face as individuals and within our organizations. I’ve written about one aspect of this–hitting the easy button is really about avoidance.

Is Sales a Profession, or a Craft?

At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and former Chief Research Officer at CSO Insights, questions this label.

Selling Isn’t Easy, So Why Do We Keep Hitting The Easy Button?

We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the unpredictability we and our customers face. Just doing it right takes effort. Focus, discipline, mastery, relentless execution.

How to Use AI to Build a Competitive Edge

An effective sales organization is one that uses its resources to build capacity, not just efficiency. In a world where technology is hurtling forward at lightning speed, advances in AI technology have the potential to transform how sales teams operate and to increase capacity in ways that were previously impossible even to imagine.
But only if you know how to use it well.