Seven Ways To Sharpen Sales Coaching with AI
Even with all the technology that has rolled out in the past few years, coaching is still the critical multiplier in complex sales. It’s still the hinge point on which your sales team grows or stagnates. And the good news is: AI can help your coaches do a better job of it. Let’s look at how.
Selling in a Post-Trust World with Larry Levine
In this episode of The Art and Science of Complex Sales, Paul Fuller talks with Larry Levine, about what it takes to sell effectively in a post-trust world. Together, they unpack why trust has eroded in modern selling and how sales professionals can rebuild credibility by combining authentic relationships with meaningful value, inspirational experiences, and disciplined habits.
Information Without Context Is Just Noise
Unpopular opinion, but storing sales project information in a general “company card” inside your CRM renders it practically useless. Salespeople are used to company cards, so they think they need them. They want to be able to log in and see everything all at once.
Fundamentals in Sales with Rocky LaGrone
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Rocky LaGrone, CEO of Sales Development Expert with more than 35 years of experience, to explore why sales is still one of the most misunderstood professions and what truly drives long-term performance.
Together, they unpack why sales fundamentals never change, how leadership directly shapes sales outcomes, and why developing people goes far beyond tools, training, or technology. Rocky shares powerful lessons from decades of working with thousands of sales professionals across hundreds of industries, focusing on purpose, belief, and accountability as the real drivers of sustainable growth.
When Technology Becomes An Extension of the Human
Many new technologies follow a predictable series of stages. During early adoption, it is treated as an anomaly. Then it becomes a tool that is used alongside other activities. Finally, it becomes integrated to the point that it is an extension of the humans who use it.
Crystal Ball Recruiting with Jason Howes, Arrow Executive Sales
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Jason Howes of Arrow Executive Sales to talk about his upcoming book, Crystal Ball Recruiting, and why sales hiring needs a complete reset.
Together, they explore the hidden cost of rushed recruitment, what creates predictable success in sales hiring, and how leaders can build stronger teams by hiring with more science, less bias, and better onboarding.
