The Future of Complex Sales Belongs To Those Who Elevate Others

Here we are at the cusp of a New Year. A time when many of us make resolutions, set goals, and develop annual plans.

Before Christmas Dawns, I Want to Say This

I’m writing this on the day before Christmas Eve, knowing that this post will go out tomorrow while most of you are preparing to greet family, bake pies, and prepare holiday magic for loved ones. I thought about what I could possibly say that would be worth reading during a time when most people are focused on family and togetherness.

Inside Out: Shifting to the Buyer’s Perspective with Walter Crosby

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Walter Crosby, CEO of Helix Sales Development to unpack the core ideas behind his book, Inside Out, and why sales teams often struggle to fit inside structured operating systems like EOS (Entrepreneurial Operating System).

The Future of Sales Software is Lösgodis: Take What You Want, Leave the Rest

In Sweden, we are passionate about candy. Salty licorice, sour gummies, Plopp chocolate bars. Visitors to our country delight in the variety of colors, shapes, and flavors available. And we don’t just make great candy, we buy and eat great candy… a lot of great candy (an average of 15 kilograms (about 33 pounds) of candy per person per year)*.

A Framework for Better Selling with Guy Lloyd

In this episode of The Art and Science of Complex Sales, Paul Fuller has a conversation with Guy Lloyd, Managing Director of the Institute of Sales Professionals, about why sales needs more respect, better standards, and clearer career paths in today’s complex B2B world.

They cover the cultural stigma around sales in the UK, why selling is a service profession, and how the ISP framework gives teams a practical roadmap for growth.

More Flexible Licensing Coming: Aligning Membrain With The Way You’re Organized

B2B software pricing is annoying. Buy the base tier and you get basic functions, minus some critical capabilities. Buy the middle layer, and you get more of what you need, plus a bunch of things you don’t. Buy the top tier, and you get everything you need and a whole lot of expensive distractions.