AI is changing how sales teams work, but does that mean the fundamentals of good selling have changed too?
In this episode of 3 Questions from The Art & Science of Complex Sales, Paul Fuller sits down with Dave Kurlan to get his perspective on three questions facing sales teams today.
A fish in a pond knows a lot about its pond. It knows where to find insects to eat, and where to hide when a bigger fish swims by. It knows where to find cool shade in the afternoon, and it knows when it’s time to migrate somewhere else. It understands the way the environment directly impacts it.
Why do some sales teams keep winning while others seem to rely on timing, relationships, and a little bit of luck?
Imagine this: It’s date night, circa 1999. Netflix hasn’t been invented yet, and you’re planning a cozy night in with your sweetheart. You head out to Blockbuster to wander the aisles and choose a VHS to pop in the player at home and snuggle up for a movie night.
By now, pretty much everyone knows that you can automate a lot of tasks with AI and speed up others. Salespeople can outsource writing emails, summarizing calls, analyzing data, and preparing reports. AI bots can manage incoming chats and help prospects access information.
What happens when the way you sell works for you, but nobody else can replicate it?
Many founders and experienced salespeople grow through instinct. They know which prospects to pursue, how to handle conversations, and when to move a deal forward. But instinct becomes a problem when the business starts to scale and new salespeople are expected to simply “figure it out.”
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