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    Here’s What Everyone Gets Wrong About Sales, According to a Buying Facilitator

    If you’ve ever had a conversation with Sharon-Drew Morgen, you know she doesn’t mince words when it comes to what sales leaders get wrong about sales. For more than 40 years, she’s been a thought leader and a provocateur, challenging the way we think about what we do and how we do it.

    How sales and marketing can engage real buyers

    Marketing and sales could be so much more effective if they could find, engage, and facilitate not-yet buyers through their Pre-Sales, change management issues - the stuff that precludes them from identifying as buyers initially but who will be once they’re ready.

    A change management perspective

    One thing that every sale involves is change. Unless you convince your buyer to change something in the way they are doing business, you won’t have a sale.

    It’s the kiss of death in sales

    Tell me, ever hear a salesperson say something like this: “Just had a great meeting. I think there is going to be $100,000 (or $10,000 or $1MM) of business there!”

    Free tool makes it easy to design your sales process

    The most successful sales teams use a customer-focused sales process that can be executed consistently and flexibly. Our sales enablement CRM is the best in the industry for helping teams to execute effectively.

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