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    3 Reasons Sales Managers Don’t Follow Up (And What To Do About It)

    In any kind of coaching, whether it’s weight loss, fitness, or complex sales, follow-up is key to success. If you hire a coach to help you lose weight, you expect them to follow up. You tell them how much weight you want to lose, and agree on a plan. When you come in for your coaching appointment the next time, you expect them to ask whether you followed the plan. If you hire a trainer to help you get in shape, same thing. You expect to collaborate on a plan and then report back to them at each session.

    by George Brontén

    You Have to Get Vulnerable and Push Back

    We are firmly in the age of AI now, with all its exciting sales tools and supports. At Membrain, we’ve got our own take on it that we’re excited to be unfolding for you. And here I am, as I often am, reminding us that yes, we need the technologies to support complex sales. But we also need our humanity.

    by George Brontén

    Get Your Whole Company Into Flow

    Several years ago, I wrote about how the mental state of flow can help your teams perform better. Flow state is when you are operating at the peak of your capability, with just enough challenge to fully engage your brain but still within the limits of your level of mastery. It gets all your synapses firing in tandem, aligned toward one purpose. The result? It feels great and it yields extraordinary performance.

    by George Brontén

    If Your Salespeople are “Sharing Without Clicking,” They’re Missing Opportunities

    I was interested recently to read a study in Nature Human Behavior showing that about 75% of social media shares are made without reading past the headline or even clicking through. Though this is horrifying, it doesn’t surprise me. After all, it happens in complex sales all the time.

    by George Brontén

    Podcast - Strategic Milestones with Steve Gielda

    In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Steve Gielda, President and Co-founder of Ignite Selling and co-author of Ignite Your Sales Strategy. From hauling copiers out of a van to building a global sales consultancy, Steve brings a rare blend of frontline grit and strategic clarity. Together, they dive into the real reasons B2B sales efforts stall and what high-performing teams do differently to keep deals moving and win more often.

    by Paul Fuller

    Where’s The Biggest AI Bang for Buck in Complex Sales?

    AI tools are here to stay, as we all know, and they can be powerful allies for sales teams. But, as we all also know, not all sales teams are the same. Complex B2B sales require different approaches than transactional sales, and that means we need different AI tools. When used badly, AI and automation can generate friction, noise, and headaches. When used well, they can be a game changer.

    by George Brontén
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