Podcast - Navigating Complex Challenges in Sales with Amy Franko

Join us as we welcome Amy Franko, the Founder of Amy Franko Associates to the show for an insightful discussion on navigating sales challenges across various industries. Amy's impressive journey from her early days at IBM and Lenovo to her current role in entrepreneurship offers a wealth of experience.

She shares how her initial positions, surrounded by successful female leaders, shaped her approach to enhancing sales strategies for mid-market organizations, particularly in professional services, technology, and manufacturing.

Your Sales Success Depends on Your Decision-Making Context

Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

Podcast - Sales in a Digital World with Anthony Nicks

Ever wondered how to master the balance between automation and personal touch in sales? Join us in this episode with our guest, Anthony Nicks, Founder, CEOat Transformative Sales Systems.

Chickens In The Cockpit: How We Use Elevate to Coach Our Employees

Membrain Elevate, our newest offering, launched recently. I want to give you an insider view into how our teams test everything we build before we offer it to the public, so I spoke with our Head of People Growth and Operations, Nina Werner. Nina has been piloting Elevate to support routine coaching across all our teams and leaders.

Shift Your Perspective, Change Your Sales Landscape

If you’ve been following me for long, you know I’m a student of systems thinking. I’ve been taking a training with Cabrera Lab, the think tank run by Drs. Derek and Laura Cabrera of Cornell University. As I’m going deeper with their systems thinking framework called DSRP, I can’t help but notice all the ways their model can help us sell better.

Podcast - The Evolving Landscape of Sales Development with Alan Maguire

Join us as we welcome back Alan McGuire, the Founder/CEO of ESI to discuss the evolving trends in B2B sales, focusing on talent strategy and the nuanced distinction between training and education. Alan sheds light on how organizations are now more than ever investing in commercial talent to navigate the complexities of modern sales environments.