Structural Capital in Sales
There are many kinds of capital in a business: Human capital, financial capital, and intellectual capital are well-known types. In the context of the sales team, human capital is the people who do the sales work, and financial capital is the budget available to pay them and help them do their jobs. Intellectual capital is the stored knowledge, experience, and information your sales department owns.
Three Ways The Ancient Art of Kintsugi Can Improve Sales Performance
In Japan, there is an ancient art called Kintsugi. In Kintsugi, broken vases are repaired using a mixture of lacquer and gold or silver powder. The resulting artwork highlights the seams of the repair, and is more beautiful for having once been broken.
Six Reflections on 2024 and Some Predictions for 2025
It’s hard to believe we’re already at the end of another year. 2024 has been an extraordinary one for Membrain, for the industry, and for the world. For this holiday article, I want to share with you some of the year’s highlights from inside Membrain, as well as a few predictions for 2025.
Podcast - Future-Proofing Sales for 2025 with Matt Ferguson
What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson, Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world.
As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rather than helping your process.
Our Top 10 Most-Read Posts of 2024
It’s hard to believe we’re at the end of another year already. It’s been an eventful year for the world and our company. I’m proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.
Podcast - Adaptive Strategies for Modern Sales Leaders with Nicole Babel and David Mullins
Explore how personalized sales strategies and why the importance of leveraging individual strengths to engage effectively can help you with Nicole Babel and David Mullins from SalesStar.
With decades of experience, Nicole and David offer invaluable strategies to help sales leaders and teams adapt to rapid changes, such as accelerated decision-making and niche market specialization. This conversation sheds light on the challenges of setting appropriate metrics and KPIs and the benefits of integrating a robust referral strategy to enhance lead generation and foster meaningful conversations in an increasingly noisy world.
