What Do Politics and Sales Have In Common? We Agree the Problems are Urgent, but We Can’t Agree on What They Are
Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We aren’t going to solve all of the world’s problems. Not today, not this month, and probably not in the next ten years. Maybe never.
Podcast - From Entry-Level to Industry Leader with Andrew Barbuto
Ever wondered how a career in digital media sales can transition from an entry-level position to an industry-leading role?
Meet Andrew Barbuto, a digital media sales expert and Author of "Top Sales Producer: How To Crush Your Sales Quota", who shares his intriguing journey from the trenches of budget management and report generation to becoming a top-performing sales producer.
His initial hands-on experience as an account manager played a crucial role in understanding complex sales and educating clients, laying a robust foundation for his remarkable success.
Structural Capital in Sales
There are many kinds of capital in a business: Human capital, financial capital, and intellectual capital are well-known types. In the context of the sales team, human capital is the people who do the sales work, and financial capital is the budget available to pay them and help them do their jobs. Intellectual capital is the stored knowledge, experience, and information your sales department owns.
Three Ways The Ancient Art of Kintsugi Can Improve Sales Performance
In Japan, there is an ancient art called Kintsugi. In Kintsugi, broken vases are repaired using a mixture of lacquer and gold or silver powder. The resulting artwork highlights the seams of the repair, and is more beautiful for having once been broken.
Six Reflections on 2024 and Some Predictions for 2025
It’s hard to believe we’re already at the end of another year. 2024 has been an extraordinary one for Membrain, for the industry, and for the world. For this holiday article, I want to share with you some of the year’s highlights from inside Membrain, as well as a few predictions for 2025.
Podcast - Future-Proofing Sales for 2025 with Matt Ferguson
What if the secret to skyrocketing your sales success lies in refining your Ideal Customer Profile (ICP) and optimizing your team structure? Join us as we sit down with Matt Ferguson, Founder of MDF Coaching and Consulting, who shares his invaluable insights on navigating the challenges of complex sales in today's fast-paced world.
As 2024 wraps up, Matt highlights the importance of aligning the right people with the right roles, and how an overload of modern sales tools might be hindering rather than helping your process.
