Here’s How We Created a Thriving Culture of Trust and Collaboration at Membrain
I recently returned from Barcelona, where we flew our mighty little team of not-quite-30 people to celebrate ten years in business. We spent most of a week workshopping, celebrating, sightseeing, eating (and drinking) together, and exchanging frequent hugs and happy smiles.
B2B Buyers: from Fear of Missing Out to Fear of Messing Up
As Matt Dixon (of Challenger Sale and Challenger Customer fame) points out in his latest book “The Jolt Effect”, B2B salespeople have been preconditioned by most of the established sales methodologies to focus on cultivating their customer’s fear of missing out (FOMO).
What is a Sales Operations Manager, and Why You Should(n’t) Hire One
Here’s a problem we frequently see: Companies come on board with Membrain and our partners, and then they make more sales and recruit more salespeople. This is exactly what we all want, but it also brings growing pains.
“Customers Only Spend 5% Of Their Time With Sellers!”
I read a post from a “thought leader.” If focused on how profoundly selling is changing—Wow, I’ve never heard that before. It focused on buyers spending less time with sales people, quoting a Gartner survey, suggesting they get their information from other sources.
How to Execute Your Sales Strategy Effectively Using Win/Loss Analysis (Part 3/3)
Over the past two weeks on this blog, I have laid out a simple framework for using win/loss analysis to massively improve your sales effectiveness, including how to collect the right data and how to supercharge your sales strategy.
It’s Okay to be Pushy in Sales
Ever thought to yourself, “Am I in a conversation, or a jousting match…?”
