Subscribe to The Art & Science of Complex Sales

    Podcast: Understanding Customer Needs With Gretchen Gordon

    New Call-to-action

    In the latest episode of the Art & Science of Complex Sales podcast, Paul Fuller sits down with sales expert Gretchen Gordon for a deep discussion of the complex world of B2B sales. 

    Gretchen, a sales team transformation expert and president of Braveheart Sales Performance, shares her insights into improving sales skills to become more competitive. 

    They start by discussing the basics of sales and how it has evolved for Gretchen over time. For her, sales is all about understanding the needs and goals of others, and finding ways to help them achieve them through the products or services you offer.

    Key Highlights include:

    • Helping others get what they want and need  -  1:14
    • Why salespeople fail  - 9:48
    • Differentiating your business  - 18:52

    Whether you’re just starting out or a seasoned pro, there’s something for everyone on The Art & Science of Complex Sales Podcast. Tune in to hear from two of the top experts in the field and take your sales game to the next level!

    Paul Fuller
    Published January 22, 2023
    By Paul Fuller

    Paul Fuller’s stated mission is to help others maximize their gifts by using his.
    Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.

    He firmly believes sales is defined best in three categories:

    • Service - helping other get what they need

    • Leadership - guiding others toward their vision

    • Wayfinding - navigating the path to success together

    He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.

    Currently Paul leads revenue growth at - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.

    Schedule a call with him here.

    Find out more about Paul Fuller on LinkedIn