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    How to Thrive As a Sales Consultant or Trainer in 2022

    If there’s one thing everyone can agree on, it’s that the world has changed rapidly over the past couple of years. The environment that sales consultants and trainers are operating in today is not the same as even a year ago, let alone five years ago.

    by George Brontén

    Why most managers should quit their job today

    Here’s a painful paradox. Managers create the very problems they try to avoid. That’s why it’s time for you to quit your job. No, I’m not suggesting to hand in your resignation letter but to resign from your toxic role as Chief Problem Solver.

    by Keith Rosen

    Is putting more content in inboxes really such a great idea?

    Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get people on the website, and then demand their email address in exchange for the content.

    by George Brontén

    “People buy from people...”

    I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in some post, and the irony caused me to burst out laughing!

    by Dave Brock

    How to attain “strength and peace of mind” for your company - Berotec’s story

    Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the larger company, to best serve their markets, while providing a consistently high level of expertise and competence.

    by George Brontén

    Facilitating the B2B buyer journey

    Statistics tell us that 50% of all non-technical graduates of four-year colleges will spend some career time as salespeople. There are over 4000 colleges and universities in the United States. Among them, only about 200 have more than two courses in selling or sales management.

    by Mike Bosworth
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