It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much that I’m not sure any aspect of modern life has gone unchanged.
It’s in your word processing software, your project planning platform, your social media, your grocery list app, and maybe even your kid’s lunchbox.
The sales industry has not remained untouched. Our company has used various generative AI applications internally, and many of the tools we already use have added AI functions. Many of the biggest sales software companies have added various AI add-ons that you can purchase along with their tools.
So it should come as no surprise that I’ve written a word or two on the topic. And in my measured opinion, it’s a mixed bag. There are some pretty spectacular uses AI is being put to, some pretty pointless ones, and a few that are downright dangerous.
All in all, it’s an emerging technology about which there are many and varied opinions, and almost everything I’ve said has raised at least a few hackles no matter which direction I lean. For your enjoyment and/or disagreement, here are six controversial things I’ve said about generative AI this year.
At Membrain, we’re taking a measured approach to AI implementation, maintaining a core focus on how our technology helps sales teams be more effective. For now, we have no immediate intention to add AI tools to our tool. We remain focused instead on delivering real value and successful outcomes to our customers.
Whether we like it or not, generative AI is here to stay, and it will be a significant part of the sales world for a long time to come. As an emerging and explosively growing technology, its impacts are yet to be fully understood, and opinions vary widely as to where things will go from here. I’d love to hear from you: What are your opinions about generative AI in B2B sales?
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
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