When I founded Membrain, I did so on the belief that existing technology was no longer sufficient to support improved sales effectiveness.
I didn’t set out to build a piece of software just to build a piece of software that I could later sell. I wanted to make a difference. I wanted to be part of a bigger movement.
So instead of starting with the software and working my way down, I started with the principles of sales effectiveness and worked up from there.
It was effective. Creating a software platform designed to actually serve the customer, the salesperson, and the sales managers worked. Our customers enjoy much higher effectiveness rates against the average.
Now, as we near our tenth anniversary at Membrain, I want to share with you the ten principles on which we developed our platform. These are also available as a download in my Sales Effectiveness Manifesto.
Of course, we've built Membrain to be exactly that software. I’d love to show you what it can do. Or, you can start free version today.
What do you think? Would you add anything to the manifesto? Change anything? Let me hear from you - or share the manifesto here.
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn