A 2015 CSO Insights study on Sales Enablement Optimization discovered that a broad spectrum of companies are investing in five key areas of sales enablement this year: Collaboration, tech-enabled training, content management, virtual coaching, and analytics.
While conducting a sales process assessment, I listened with surprise while a sales rep told me that he often sends out proposals to customers who aren’t ready for them yet. When asked why, the rep replied...
Although sales performance has been struggling for several years, in some ways sales organizations seem to be on the cusp of a renaissance, thanks to the availability of new predictive tools and automation that promise to re-energize sales by massively improving efficiency.
Recent research findings about consultative selling skills have me stumped. Dave Kurlan, founder of Objective Management Group, (a different OMG acronym you may not have heard of) reports that the average consultative seller competency has not improved much over the last four years
Talent. Ambition. Hustle. Hard work. These key attributes are among the top qualities that leaders usually look for when hiring salespeople. They want someone who’s really hungry for it, has that competitive gene and they believe them to be motivated by external factors, such as money and public praise.
Value is one of those $25 words everyone talks about. We all want to talk about our value and value propositions. But we have huge variations in the way we interpret value and the way our customers interpret value.
From north to south, east to west, Membrain has thousands of happy clients all over the world.