sales methodology
Profiling Your Ideal Customers
In the previous article in this series on Outcome-Centric Selling® we addressed the importance of identifying and targeting our customer’s most pressing business issues - and now we are going to turn our attention to identifying and targeting our most valuable potential customers.
Most SaaS Sales Teams Are Only Tying One Half of the Bowtie
Most of us can relate to an “oops” moment when we walk out the door and realize we’ve grabbed the wrong jacket, left our wallet on the countertop, or maybe even mismatched our socks. The consequences of these momentary lapses are rarely significant, but if we are consistently going out in the wrong clothes, it makes life just a little bit harder.
Can a Single Question Unlock Behavioral Change on Your Sales Team?
I’ve been reading Sharon-Drew Morgen’s latest book, HOW? Generating new neural pathways for learning, behavior change, and decision making, and I’m fascinated by her contention that the right questions can unlock behavioral change that can otherwise be unattainable.
What Is Value in Complex Sales?
Sales professionals like to talk about the concept of “value.” “Selling on value,” “Value based sales,” “Sell value not price.” These are important in complex sales, but I’ve noticed that we don’t always agree on what the word “value” actually means.
5 Assumptions Boat Reps Made About Me Last Weekend (And Why Your Salespeople Need to Do Better)
Recently, there was a boat show at a dock near our home and I decided to pop in and take a look at what’s new and exciting. It’s fun to amble down the dock and look at the many options, from motorboats to sailing boats and everything in between.
We’re All in Sales – Or Maybe Not
We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”
