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    sales methodology

    A brief history of modern sales methodologies for sales leaders

    Before psychology selling, before needs and pains and solutions and strategies, there was phrenology: The science of selling cars based on the size of a customer’s forehead. No wonder car salesmen gained a bad reputation.

    by George Brontén • Editor's Pick

    Is Solution Selling Dead? Is Challenger Sales The New KING?

    Is the Challenger Sale a paradigm shift that makes solution selling irrelevant? Is it dead wrong? Or is it all just a matter of semantics?

    by George Brontén • Editor's Pick

    Stop Killing Deals

    Can One Simple Change that Decreases Patient Death Rate by 47% Work for Sales Too?

    by George Brontén • Editor's Pick

    3 sales fundamentals to master

    In the world of more complex b2b sales, where an investment in your product or service will actually require changes in the organization – I would argue that the fundamentals for success are still the same, despite the Internet and new technologies.

    by George Brontén

    CEOs: Are your sales people systematically outselling the competition?

    “It is not the strongest species that survives, nor the most intelligent. It is the one that is most adaptable to change.”

    This quote rings true in our competitive market economy. Over the last few decades, we’ve seen impressive improvements in efficiency and quality when it comes to production and other business processes. But how much has your sales process evolved and improved? 

    by George Brontén

    Sales trend - will sales people become extinct?

    The world is changing for sales people. When information is available in abundance, buyers no longer need sales people to purchase commodity products. Harsh estimates say that the number of sales people will drop with as much as 75% over the upcoming 5 years.

    by George Brontén
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