Before psychology selling, before needs and pains and solutions and strategies, there was phrenology: The science of selling cars based on the size of a customer’s forehead. No wonder car salesmen gained a bad reputation.
Is the Challenger Sale a paradigm shift that makes solution selling irrelevant? Is it dead wrong? Or is it all just a matter of semantics?
Can One Simple Change that Decreases Patient Death Rate by 47% Work for Sales Too?
In the world of more complex b2b sales, where an investment in your product or service will actually require changes in the organization – I would argue that the fundamentals for success are still the same, despite the Internet and new technologies.
“It is not the strongest species that survives, nor the most intelligent. It is the one that is most adaptable to change.”
This quote rings true in our competitive market economy. Over the last few decades, we’ve seen impressive improvements in efficiency and quality when it comes to production and other business processes. But how much has your sales process evolved and improved?
The world is changing for sales people. When information is available in abundance, buyers no longer need sales people to purchase commodity products. Harsh estimates say that the number of sales people will drop with as much as 75% over the upcoming 5 years.
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