Kurlan & Associates and Membrain Release Sales Process Plugin for CRM

Published: April 28, 2017

Stockholm, Sweden - April 26th, 2017 - Makers of the global sales effectiveness platform, Membrain, today announced a joint initiative with Kurlan & Associates to develop a pre-configured framework incorporating Baseline Selling®, including a best practice sales process and methodology, as well as integrated sales enablement materials to guide salespeople to higher levels of performance. The framework is now available inside CRMs through Membrain’s plug-in, or directly through Membrain’s stand-alone platform.

“Dave Kurlan’s thought leadership in value-based selling spans over decades. What’s unique with Kurlan & Associates’ Baseline Selling is that it intertwines sales process and methodology with a shared language, making it easy to learn and execute,” says George Brontén, CEO of Membrain. “Pre-integrating the Baseline Selling framework inside of Membrain and making it easily accessible inside of customers' existing CRM, will help customers go from theory to practice in a heartbeat.”

“Membrain stands in a class by itself. It truly gives sales management what it needs, while being easy to use for salespeople.,” says Dave Kurlan, founder of Kurlan & Associates. “It helps our customers ensure consistent execution and accountability - from the most experienced veteran to the latest new hire.”

Customers have the option to use the new templates out of the box, or partner with Kurlan & Associates to customize the templates and develop their unique playbooks. This partnership represents the latest in Membrain’s ongoing mission to make sales effectiveness more achievable and accessible for sales organizations. More information is available at www.membrain.com/baseline-selling.

About Kurlan & Associates

The management and senior consultants at Kurlan & Associates bring over 120 years of both domestic and international experience to clients. Kurlan & Associates pride themselves on providing unprecedented services to all size businesses from small entrepreneurial companies to Fortune 500 corporations. The company has earned recognition for expertise spanning over 200 industries for our cutting-edge and results-oriented approach to sales growth.

Media Contacts

George Brontén
Telephone: +46-8-566 106 75
Email: pr@membrain.com 
Web: www.membrain.com 

Kurlan & Associates
Dave Kurlan
Telephone: +1-508-389-9350
Email: info@kurlanassociates.com  
Web: www.kurlanassociates.com