Putting sales effectiveness in the hands of your salespeople… literally

From the beginning of my career, I’ve worked to understand and improve sales effectiveness. I’ve studied what makes sales teams fail and what makes them succeed. I’ve looked at sales strategy, sales management, sales process, sales methodologies and sales techniques, and studied their impact and best practices.

When I founded Membrain in 2012 (why? read this), my goal was to give sales teams the best possible technology platform to drive the highest possible sales effectiveness. I am proud of what we’ve done and the results we’ve achieved for our clients. Our world-class technology enables sales team to easily execute on sales process, optimize their sales systems, coach intelligently, collaborate effectively, build momentum, increase win rates, shorten ramp-up times, increase goal attainment, and improve revenue and profit margins.

Today, I’m proud to announce that we’ve put all the power of our award-winning platform directly into the hands of salespeople—literally. Membrain GO, our new mobile app, gives salespeople all the functionality of Membrain at the tap of an icon.

Some ideas on how to use the app:

Easily execute on process

All of Membrain’s power to reinforce and optimize process is built directly into the Membrain GO app. The Sales Projects screen provides a birds-eye view of what stage each project is in, and allows a deeper dive to discover which elements of the process have been executed for each one, and what the next steps are to move the opportunity forward.

Quickly record notes and set activities

With a few taps of the screen, salespeople can quickly record post-meeting notes, set activity alerts for follow-ups, and enter new information to qualify, disqualify, or move the prospect forward in the process. This information instantly syncs with the main Membrain installation so that all data is immediately available, regardless of device, to both the salesperson and any managers and teammates who need to see it.

View calendars and send emails

A beautiful, intuitive calendar interface gives salespeople a simple way to view upcoming events, appointments, and tasks. They can also send and receive emails from within the app, with full access to templates and enablement content to support their communications.

Request coaching and advice

The app’s built-in collaboration tools allow salespeople to easily request coaching from a manager, or advice from colleagues, and receive a response within minutes. Instead of waiting until the end of the day or for a weekly coaching session, the salesperson receives near-instant feedback. This immediate feedback improves both the salesperson’s current performance, and the speed at which they grow their skills.

Receive instant notifications and alerts

Notifications and alerts remind salespeople of upcoming tasks and activities, as well as letting them know when problems arise, so they can address them immediately. Salespeople can also receive alerts when prospects engage with emails and content they’ve sent, providing insight into the prospect’s process, and enabling more effective follow-up.

View and respond to tasks

Managers can assign tasks to salespeople in Membrain, and the salesperson will automatically receive it in Membrain GO. From the app, the salesperson can respond, ask questions or request help, and mark the task as complete.

Access personal statistics and metrics

All of Membrain’s powerful statistical capabilities have been packed into Membrain GO’s compact format to give individual salespeople immediate access to snapshots of their pipeline health, activity metrics, and key metrics. This encourages them to make adjustments on a daily basis to grow closer to their goals.

Deep dive with prospects

Membrain GO gives salespeople access to all the same detailed, process-oriented prospect information they get with the full Membrain installation. They can easily view and edit contact information, company information, business challenges, stakeholder relationships, and detailed data on activities and qualification criteria.

Access pipeline, scorecards, and enablement content

Membrain GO provides salespeople with visually appealing access to their pipeline dashboard, scorecards, and enablement content including training videos, case studies, reminders, and checklists.

With Membrain GO, salespeople no longer have to wait for coaching, interrupt their workflow to record activities, or worry about whether they’ve forgotten something they were supposed to do. Each time a salesperson completes a meeting, they can immediately make notes, register the activity, take disqualified prospects out of the pipeline, move qualified prospects further down the pipeline, and engage any necessary communications—right in the palm of their hands. In the five, ten, or twenty minutes between meetings, a salesperson can complete all of their follow-ups and prepare themselves for the next engagement.

To make it easy, Membrain automatically prioritizes everything in the pipeline, so the salesperson can see what needs immediate attention, and take care of those things first.

Salespeople have never had a tool like this before. We believe it’s going to transform the way your team does business. Find out more at membrain.com/GO or contact us today to find out how to put GO in the hands of your sales team.

Media representatives: A press release on the Membrain GO app is available here.