Efficiency, effectiveness and the role of CRM

Posted by Henrik Öquist - May 5, 2014 7:01:00 PM

Quick – what’s the difference between efficiency and effectiveness?

Don’t worry, these two words can confuse us.

Efficiency measures how fast you do something, while effectiveness tells you how useful your efforts are towards reaching an intended end result. In short, effectiveness looks at outcomes and results while efficiency focuses on completing tasks more rapidly.

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