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    What Is a Sales Process? A Deceptively Simple Question That Divides Good Sales Teams from Great Sales Teams

    If you ask ten sales professionals “what is a sales process?” you will get ten different answers. Some will say that it’s the stages you go through to move buyers through the sales pipeline. Others will tell you it’s the methodology you use to sell. Many will include “prospect to close” but leave account growth out of it.

    By George Brontén Read the article
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