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    We Just Updated and Expanded Our Most-Referenced Article: Here’s What Changed

    In 2017, I wrote a piece about complex sales that soon became one of our most-referenced resources on the Membrain website. The piece, titled “What is a complex sale?” strove to provide a clean, compact, useful definition to help us, as a profession, understand the difference between complex and transactional sales.

    By George Brontén Read the article
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