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    You Can Fly a Plane in Five Easy Steps (And Other Ridiculous Lies We Tell Ourselves)

    I was on a call recently with a very smart sales leader with a strong vision for how he wants his company to sell. His approach is proactive, ambitious, and thought-out. He knows which data points to track, how to create reports, how to guide his sales team, how to position the company, which methodologies he wants to use, and what the optimal sales process looks like.

    By George Brontén Read the article

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