To improve your sales team’s efforts, you need to keep an eye on your key performance indicators (KPIs). At a first glance, measuring sales appears very simple – just look at the results, right? While it’s true that the achieved business result is easy to measure, the difficulty lies in knowing how we got there and how to improve moving forward. How much could we sell for if we organized sales efforts better? Are we leaving money on the table? Which levers can we pull?
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