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How to Speak Your Buyer's Language with Lisa Dennis
Most B2B companies work hard to be customer centric. But according to Lisa Dennis, there's a big difference between talking about customers and talking in a way customers recognize.
Lisa joins Paul Fuller to talk about buyer-focused value propositions, the three languages at play in every B2B organization, and why so much messaging ends up sounding the same.
Her message is simple: it's not about getting the buyer to understand us. It's about learning to speak their language.
By Paul Fuller Read the article
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