Art & Science

of complex sales

A blog by


Read the article

But I already have a sales process...

According to science, you are less beautiful than you think. When you get up in the morning, comb your hair, brush your teeth, wash your face - and you take a look in that mirror, it turns out that what you see there is not what your friends and associates see. To them, you look much worse.

Read the article

Should We Develop or Replace Sellers?

I’m sure we’ve all heard the Aesop Fable about the goose and the golden egg, yes? One version goes something like this: A farmer had a goose that laid a golden egg each day. The farmer got greedy, however, and tried squeezing the goose so it would lay two eggs each day...

Read the article

2016 count-down: our top ten most-read articles

We’re still waiting on year-end statistics from the analytics companies to tell us how the year went for our industry on the whole, but we’re ready to announce that 2016 was a remarkable year for us.

Read the article

What is your sales organisation going to do differently in 2017?

If you’re like most sales teams, 2016 was probably a blend of high spots and low spots. A subset of your sales people (often the same ones as last year) achieved their sales targets well before the end of the year. Another group got there or thereabouts, and a further group struggled.

Read the article

Mind the sales gap - seven compelling reasons you need to know where yours are

In the past year, I’ve seen more and more organizations get on board with developing quality systems that genuinely support sales performance. We’ve helped organizations develop the processes and systematize behaviors that have yielded 50-80% improvements in quota attainment, increased the size of deals, and decreased waste.

Read the article

Account Based Everything

I’m somewhat amazed, but pleasantly so, about the sudden discovery of “Account Based Selling,” or as some refer to it, "Account Based Everything". It’s important for reasons beyond the “account based” focus, but at the same time, I have to chuckle at the apparent novelty of the concept.

Read the article

B2B selling is too complex and dynamic for a formal sales process

There’s a very good reason people say that sales is an art, not a science. Considering the ever-changing complexity of the B2B sales environment, it’s reasonable to feel that a formal “scientific” sales process would only inhibit good salespeople from doing their job flexibly and well?

Read the article

Strategy vs. skill - a Las Vegas showdown

As veteran consultants, we have worked with practically every type of sales force, so we are rarely surprised by the clients we encounter. However, we have to admit we suspected someone was joking when we heard that a Las Vegas casino wanted us to help them with a sales force that services high-stakes gamblers.

Read the article

How to use positive psychology to make your salespeople happy

It’s a topic we don’t often talk about: Salesperson happiness. It doesn’t seem very business-like to focus on a fuzzy thing like that, but we know it substantially impacts our organizations. From productivity to turnover, happiness makes our employees more resourceful. Plus, it’s just plain great to know we’re making a difference in our team’s lives.