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The Future of Key Account Management with WarWick Brown
In this episode of The Art and Science of Complex Sales, Key Account Specialist, Warwick Brown shares how key account management is evolving and what it takes to succeed in a more complex, AI-driven environment. Drawing on his experience working with global teams and coaching account managers, Warwick explains why the role is becoming more strategic, not less.
He explores how expectations are rising, why retention is becoming the primary growth driver, and how account managers must shift from reactive support to proactive value creation across their portfolio.
By Paul Fuller Read the article
