How to make your sales strategy practically plug and play

By George Brontén - Jul 18, 2018

George Brontén

Every year, sales organizations pour millions of dollars and tens of thousands of hours into developing sales strategies, and then sticking them in a binder on a shelf and ignoring them.

When there’s no plan or tools for plugging the strategy into the daily lives of salespeople, it simply doesn’t get executed on.

Our new sales enablement marketplace makes it easy to solve that. We’ve partnered with the industry’s leading sales strategy, process, and methodology experts to create plug-and-play Membrain editions you can implement in a matter of hours, not months, and that are inserted automatically into the salespeople’s daily workflow to make it easy to execute on.

Here’s how it works.

How the Membrain Sales Enablement Marketplace works

To access the Membrain Sales Enablement Marketplace, browse your options from our landing page, here. From the marketplace, you can view available packages, watch demo videos, and purchase your desired configuration.

Once purchased, you’ll have access to all of the workflows, playbooks, reminders, tools, processes, checklists and more that are necessary to implement and execute your strategy and process within Membrain’s workflow. Everything is endlessly and easily customizable to align with your full strategy.

Currently, the marketplace includes 5 sales methodology pre-configurations, from the world’s leading sales minds. Packages include configurations based on Baseline Selling, Winning by Design, Value Selling System, SalesStar, and Predictable Prospecting. More offerings will arrive in coming months.

Behind the scenes: Why and how we developed the marketplace

To be successful, you need the perfect combination of strategy, people, skills, and execution; orchestrated and empowered by technology.
George Brontén

We’ve known for a long time that sales training alone is not enough to ensure execution of strategy. Nor is buying a new tool. Not even Membrain.

To be successful, you need the perfect combination of strategy, people, skills, and execution; orchestrated and empowered by technology.

For years, we’ve worked with sales consultants and leading sales strategy experts to develop the technology tools to support their work and help them execute on the strategies they develop for and with clients. Last year, we approached select partners to talk about how we could make the process even simpler and more streamlined for their customers and others.

We know, and our partners know, that sales strategy must be accompanied by process, methodology, training, coaching, and reinforcement in order to be successful. We also know that our software supports training, coaching, and reinforcement by placing the process, methodology, and sales enablement content directly into the salespeople’s workflow at exactly the right moment.

We also know that some aspects of strategy, process, and methodology are repeatable across organizations. We determined that we could help streamline the implementation of strategy by creating pre-configured packages that included all of the key elements of each proven approach. The result is the Sales Enablement Marketplace.

Why you want to take a look at the Sales Enablement Marketplace

Even if you’re happy with your current sales enablement systems, you will want to take a look at this. The Membrain Sales Enablement Marketplace is the first of its kind in the industry, and represents an entirely new way for sales teams to access and implement effective, proven strategies, processes, and methodologies.

The marketplace provides several key advantages over other options:

  • It embeds your processes and methodologies directly into the salesperson’s workflow
  • It’s simple, easy to access, and easy to implement
  • It’s completely customizable by you and your partners and consultants, without expensive programming hours
  • It’s fun and easy to use, with a beautiful, user-friendly interface
  • The platform provides in-depth analytics capabilities that allow you to continually improve, so you can implement today and optimize over time

In professional B2B sales, your team needs to artfully execute a sales strategy that helps customers achieve more with less. Our new Sales Enablement Marketplace makes it easier than ever to make a real difference.

Take a look at it here, or reach out for a custom demo of what it can do for you.

George Brontén
Published July 18, 2018, written by

George Brontén

George is the founder & CEO of Membrain, the world's 1st Sales Effectiveness Platform that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills and processes.

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