Here at Membrain, we’ve been producing The Art and Science of Sales blog for ten years. It’s been quite a journey, and fascinating to see which topics become favorites again and again each year.
The most popular topics this year included sales effectiveness, sales methodologies, sales coaching, onboarding new salespeople, and, my personal favorite: Anti-Salesforce rants :) I’m glad to see that the list of popular topics is aligned with our core messages.
For your enjoyment, here are the five most popular blog posts from this year, as well as one perennial top performer.
Improving sales effectiveness for our clients is a key goal of our work here at Membrain, and we write about it a lot. I’m happy to see that this piece made it to our top five most popular blog posts for the year. It also features as a perennial favorite topic, as you’ll see below.
What are the top ten truths that will increase your sales effectiveness?
Here are five of them:
You can read the rest as well as my thoughts on each in the original post.
Several years ago, we published a comparison of the top 10 sales methodologies available at the time. That white paper is a perennially top performing piece of content on our website. Periodically, we reprise it in briefer formats for our blog audience.
This year, one of those brief overviews was also one of our most popular blog posts. It includes a review of:
And five others. You can find them and more information about each in the original post.
One of the key benefits of Membrain’s sales effectiveness platform is the ease it provides in onboarding new salespeople into your sales process quickly and completely, so they can become producers fast. This also helps SaaS companies scale up quickly.
I’m delighted that this case study of how we helped Affinitext ramp up their salespeople quickly became our top five most popular posts this year.
In it, you can read how:
Sales coaching is a critical multiplier for any sales team. We regularly post content on how to improve your sales coaching system, including a recent piece about sales coaching frameworks. In April of 2022, I offered up a list of more than 60 coaching questions to ask, divided by the type of sales coaching. It includes coaching questions for:
And more. You can get the lists for yourself, along with my commentary, in the original blog post.
Who doesn’t love a good rant? I had fun putting together this list of seven rants about the CRM so many of us love to hate: Salesforce. Apparently, you had fun reading it. It was our top most popular post of 2022, and includes juicy sub-topics like:
Dig in and enjoy my anti-Salesforce obsession by clicking through to the original blog post.
Some topics just seem to hit the top of our most popular reads year after year after year. It makes sense that sales effectiveness would be one of those: Sales effectiveness is what we’re all about.
This piece defining sales effectiveness and demonstrating how to measure it continues to perform as one of our top most popular blog posts four years after its original launch.
This year, we plan to update and refresh the post, so catch it while it’s still in its original form, or hop back to it in a few months to see it in all its updated glory.
I hope you enjoyed reviewing this list as much as I enjoyed putting it together. I’m wishing you well as you wrap up your year and head into the new one. Happy holidays!
George is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto "Don't settle for mainstream", he is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals and the host of the Stop Killing Deals webinar and podcast series.
Find out more about George Brontén on LinkedIn
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