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    Where We Came From and Where We’re Going

    I recently sat down to draft an internal memo to the Membrain team about the next era in our evolution, and realized that there are things I want the rest of the world to know about who we are, where we came from, and where we’re going next. So here it is.

    by George Brontén • Editor's Pick

    Trick Or Treat?

    This morning, as a drank my morning coffee, I went through my email and social feeds. You can guess what I encountered.

    by Dave Brock • Editor's Pick

    Master These 8 Cognitive Biases and You’ll Win More Business

    Cognitive bias can be at the root of some of the sales industry’s most frustrating problems. Customers who choose a more expensive solution, even though yours is better, and more cost effective. Buyers who choose the popular solution, even though yours is more suitable. At least from your perspective :)

    by George Brontén • Editor's Pick

    What Is Collaborative Coaching in Sales?

    When we talk about sales coaching, most often we think of a sales manager offering advice, suggestions, and assistance to a member of their sales team. But this type of coaching is only one layer of an effective coaching system.

    by George Brontén • Editor's Pick

    Why Do Sales Professionals “See Red” When You Say “Sales Process”?

    One of the challenges sales leaders face when trying to help a team improve their sales performance, is resistance to the phrase “sales process.” In fact, sometimes when you wave the words “sales process” in front of a sales professional, they become like a bull with a red cape waved in front of its face.

    by George Brontén • Editor's Pick

    You Need to Know Your “Way” Every Bit As Much as The Mandalorian Does

    Could your sales organization benefit from being more like the Mandalorians?

    by George Brontén • Editor's Pick
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