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    How to get better results out of AI for your sales team

    Artificial Intelligence (AI) is all the rage in sales right now. But in my conversations with sales leaders, I’ve learned that AI is rarely delivering what it promises to sales organizations operating in a complex b2b environment.

    by George Brontén • Editor's Pick

    How to pollute your sales ocean, one technology at a time

    Have you ever had a slip of the tongue that reveals an insight? On a call with one of my team members recently, we were talking about the sales world’s overly complex landscape of technologies, and I wanted to talk about point solutions, but what I said was, “point pollutions.”

    by George Brontén • Editor's Pick

    You need to know how Salesforce is stealing your budget

    For almost 20 years, one CRM platform has been in use by more sales organizations than any other. You know the one.

    by George Brontén • Editor's Pick

    How to outrun the coming avalanche in the sales training landscape

    I love to ski. It’s one of my top “flow” activities, and I especially love the alps, which has some of the best ski slopes in the world. But as any skier knows, it’s a sport with some very specific risks. One of the most dangerous things that can happen, is to get caught in an avalanche.

    by George Brontén • Editor's Pick

    Don't let the buying journey turn your salespeople into lapdogs

    I admit, I’m not a dog person. But those little lapdogs some people carry around are kind of cute, especially when they do little tricks like speak on command or walk at their owner’s heel.

    by George Brontén • Editor's Pick

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