When It Comes to Complex Sales, Humans Are No Smarter Than Ants
As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to research published in the Proceedings of the National Academy of Sciences (PNAS), large groups of humans are actually worse at some cognitive tasks than large groups of ants.
Podcast - B2B Sales Strategies for 2025 and Beyond with Matt Green
In the fast-paced world of tech sales, staying ahead of the curve is crucial. As we step into 2025, sales strategies are being reshaped by shifting economic conditions, expanding buying committees, and the integration of new technologies. In the latest episode of our podcast, we dive deep into these changes with Matt Green, CRO and co-founder of Sales Assembly, to uncover the essential skills and strategies that sales professionals need to thrive in this evolving landscape.
A Brief History of Artificial Intelligence According to a Senior Data Engineer
Like everyone else, I’ve been interested in current Generative AI technology since it first came out. I’ve written quite a lot about Generative AI in sales, including a fair number of rants, and some pieces about how best to apply it in a complex sales environment.
Podcast - Navigating MSP Growth with Ian Richardson
Can MSPs overcome the challenges of unpredictable sales and retaining top talent?
Join us for an insightful conversation with Ian Richardson, co-founder and CEO of Fox and Crow Group and MSPSalesProcess.com, as he explores the world of Managed Service Providers (MSPs) in 2025. With nearly 45,000 MSPs nationwide, Ian shares his expert advice on overcoming sales barriers and attracting top talent in the industry.
From transforming technical expertise into a solid sales strategy to driving customer-focused growth, Ian offers actionable insights to help MSP founders thrive in an ever-evolving and competitive market.
What’s more important: our Sales Process, or our Customer’s Buying Journey?
Traditional wisdom suggests that following a well-defined sales process can significantly improve both individual and organisational sales performance. The evidence certainly suggests that this approach can be effective in relatively simple, high-volume, predictable and repeatable sales environments.
Podcast - Building Winning Sales Teams for the Future with Two Tall Guys
Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson, President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025.
In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales funnel and build a winning team.
