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    2023 In Review: Increasing Impact and Lowering Friction During Challenging Times

    As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

    by George Brontén

    Our Top 10 Most Read Blog Posts for 2023

    At the end of each year, I put out a list of that year’s top blog posts. Often, as I review which topics were read the most frequently, certain themes emerge. In 2022, for instance, sales effectiveness and methodologies took a top position as popular topics.

    by George Brontén

    Podcast - People, Methodology, and Strategy with Prima Resource

     

    For the 50th episode of the podcast, we welcome our guests Fred Lucas and Jon Lucas from Prima Resource. Together, we explore the challenges of hiring salespeople and the importance of using tools and data to predict sales performance. Tune in to hear about their personal experiences with hiring and the crucial role of instinct and experience in the process.

    by Paul Fuller

    Podcast - Co-Creating Value: A New Approach to Complex Sales with Walter Pollard

     

    Meet Walter Pollard, Founder of Brand Fuzion. He navigates the challenges of complex sales, emphasizing a customer-centric approach and collaboration to create value. Walter urges sales professionals to prioritize delivering value, and shedding biases. This episode explores the essential skills for mastering complex sales.

    by Paul Fuller

    “I Didn’t Know How Spoiled I Was”

    Periodically, I reach out to people who used to be Membrain customers and are no longer. Sometimes they left Membrain when their company was acquired by a larger company; other times, they just lost out on a strategic decision made by someone higher up.

    by George Brontén

    Podcast - Importance of Context and Business Acumen with Dr. Howard Dover

    In today's episode, we welcome Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coach at the University of Texas at Dallas. 

    by Paul Fuller
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