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    Most SaaS Sales Teams Are Only Tying One Half of the Bowtie

    Most of us can relate to an “oops” moment when we walk out the door and realize we’ve grabbed the wrong jacket, left our wallet on the countertop, or maybe even mismatched our socks. The consequences of these momentary lapses are rarely significant, but if we are consistently going out in the wrong clothes, it makes life just a little bit harder.

    by George Brontén

    Podcast: The 3 Ts with Paul Fuller

    Join Membrain’s Chief Revenue Officer, Paul Fuller, as he kicks off the fourth season of "The Art and Science of Complex Sales Podcast - The 3 Ts."

    by Paul Fuller

    The Best and Worst Ways to Help Your Salespeople Succeed, According to Research

    As sales leaders, we invest in a wide variety of measures to help our salespeople perform better. Sales strategy, training, coaching, managing, incentives, process, culture, discipline, compensation: All aimed at getting salespeople to engage in the behaviors that lead to success.

    by George Brontén

    5 Terrible Ways to Use AI in Sales

    There is no question that generative AI is here to stay. It’s now present in almost every software platform, from Google to Microsoft 365 to Zoom. Reactions to the onslaught of AI tools among the general public is mixed. Some folks love the opportunities and convenience it provides. Some folks are tired of it appearing everywhere they look.

    by George Brontén

    Here’s How Membrain Uses Membrain

    When I set out to build Membrain, it wasn’t just about adding another tool to the sales team’s toolbox. I was on a mission to elevate the sales profession. As an entrepreneur and sales professional myself, I saw a need for a powerful human and process-centric platform that would serve as more than a database and instead drive behaviors, skills, and processes to help complex B2B sales teams become more effective.

    by George Brontén

    Podcast: Transforming Sales Teams with JP-Urruchua

    What if the key to transforming your sales career lies in revisiting the entrepreneurial spirit of your youth? Meet Juan Pablo Urruchua, or JP, whose start with selling cookies and eggs to schoolmates influenced where he is now as a SalesStar Practice Partner and leader of SalesStar Mexico.

    by Paul Fuller
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