When I founded Membrain, I did so on the belief that existing technology was no longer sufficient to support improved sales effectiveness.
Report after report tell us that buyers are failing in their mission to solve a problem and buy a solution. We know 60% of committed buying efforts end in no decision made. For those remaining 40%, a huge percentage of them express regret. It doesn’t take much of a leap to recognize Buying Is Broken!
What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.
Your sales process is a vital element of your success. A process that’s simple, sustainable, and scalable can make you the author of your own fate.
If there’s one thing everyone can agree on, it’s that the world has changed rapidly over the past couple of years. The environment that sales consultants and trainers are operating in today is not the same as even a year ago, let alone five years ago.
Here’s a painful paradox. Managers create the very problems they try to avoid. That’s why it’s time for you to quit your job. No, I’m not suggesting to hand in your resignation letter but to resign from your toxic role as Chief Problem Solver.
From north to south, east to west, Membrain has thousands of happy clients all over the world.