research
Don’t Let AI Make You Lazy: Leadership Still Matters Most
The world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, it’s AI—again. As sales leaders, we’re encouraged to believe that AI will not just optimize our pipelines but redefine what it means to sell. But here’s the hard truth: most are falling for the same old trap: mistaking tools and information for transformation.
How to Win More Deals with DSRP’s Zoom In/Zoom Out “Move”
This is the fourth entry in my series introducing the main patterns and “moves” from DSRP theory to structure more successful complex B2B sales. If you’ve been following along, you know that I connected with Derek and Laura Cabrera of Cabrera Lab last year and recently published a paper in collaboration with them on how salespeople can structure their thinking to structure deals that win.
Sales Success Depends on Clear Distinctions
Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think clearly about it. And clear thinking is critical in complex sales.
When It Comes to Complex Sales, Humans Are No Smarter Than Ants
As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to research published in the Proceedings of the National Academy of Sciences (PNAS), large groups of humans are actually worse at some cognitive tasks than large groups of ants.
A Brief History of Artificial Intelligence According to a Senior Data Engineer
Like everyone else, I’ve been interested in current Generative AI technology since it first came out. I’ve written quite a lot about Generative AI in sales, including a fair number of rants, and some pieces about how best to apply it in a complex sales environment.
The Best and Worst Ways to Help Your Salespeople Succeed, According to Research
As sales leaders, we invest in a wide variety of measures to help our salespeople perform better. Sales strategy, training, coaching, managing, incentives, process, culture, discipline, compensation: All aimed at getting salespeople to engage in the behaviors that lead to success.
