We all talk about complex sales, but how do we define it? After asking around, I discovered that everyone has an opinion, but nobody really agrees on a definition.
Across the industry, sales organizations have been losing ground for almost a decade. Quota attainment is down, win rates are down, and turnover is up. Sales leaders complain that they just can’t seem to get ahead. A changing sales environment is partly to blame, as is the shifting role of technology in sales.
The consequences of ineffective sales management can be costly – and cause a ripple effect of inefficiency throughout your organisation. Here are six warning signs to look out for:
When we first meet, almost no sales director I talk to is thrilled with the quality of their sales pipeline. They may have a few superstar salespeople who are bringing home the bacon, but it’s rare that they have good visibility into when that will happen or where. Even rarer is the organization that can accurately measure KPIs related to pipeline quality across their organization.
A brain surgeon, an astrophysicist, and a salesperson walk into a bar. The brain surgeon says, “Man, I’ve had such a long day in the operating room. That last surgery was so complex I had to have three nurses, two anaesthesiologists, and an orderly help me.”
The motivational tactic that resonates best with one salesperson might actually demotivate another. Motivation is highly personal, so sales managers should take the time to understand the specific preferences and drivers of each member of their team.
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