The sales profession is undergoing an exciting transformation, but is challenged by some pretty bad assumptions. These assumptions underlie the ongoing struggle to combat global declines in sales effectiveness.
“We hold these truths to be self-evident”: Thus begins a document that every American schoolchild knows. The document would inspire an army to fight for a new nation that would one day become the most powerful in the world. It is a document that changed history.
What is CRM? A software? A database? A reporting tool? A methodology? A way of life?
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations.
A few weeks ago, my workout trainer suggested that I start hanging from a bar five minutes every day - a “passive” exercise. This would straighten my spine, strengthen my grip and provide some additional health benefits. I listened with every intention of doing exactly as he suggested, but when it came down to it, I didn’t actually do it.
I’m sure we’ve all heard the Aesop Fable about the goose and the golden egg, yes? One version goes something like this: A farmer had a goose that laid a golden egg each day. The farmer got greedy, however, and tried squeezing the goose so it would lay two eggs each day...
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