Whatever label we choose to hang on our preferred style of selling, there are now considerable implications for sales management. It is my view that for companies to remain competitive now, their sales organization must be able to respond rapidly and positively to the numerous changing tides.
Can One Simple Change that Decreases Patient Death Rate by 47% Work for Sales Too?
To be successful in B2B sales, you need to do a lot of things right. Unfortunately, research shows that few organizations are executing with excellence. We spend too much time on deals that do not close; less than 50% of forecasted deals close at the estimated time for the projected amount; and only a select few sales organizations adopt a sales process that they actually execute in the field.
Last week, a sales executive at a large manufacturing company told me that his phones have stopped ringing. “We have the best products in the world,” he said, “but we’re losing ground.”
Are you looking forward to what 2016 has to offer? Like most sales leaders, I’m sure you are eager to dive once again into managing your B2B sales team. Whether you plan to redesign your sales compensation plan, increase the headcount of your sales team or implement a new sales process, one thing is certain: next year will be an exciting journey.
According to Sales Benchmark Index, across the industry as a whole, 83% of sales revenues are generated by only 13% of the sales population. And even if the asymmetry within your own sales organisation is less pronounced, it’s a reasonably safe assumption that there is some sort of significant imbalance between the best and the rest.
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