sales process
Providing a map & shared language – why sales process is key
Faced with more competition than ever before, companies are dedicating more and more resources towards communicating what makes them stand out. However, for customers researching solutions online, offerings look very similar. While differentiation is important, HOW you sell is key to success - and will become even more so in the future.
Why doesn't sales methodology get more attention?
According to FreeDictionary.com, the original definition of Methodology is, "the theoretical analysis of the methods appropriate to a field of study or to the body of methods and principles particular to a branch of knowledge." Over time, the definition has changed and one present day version is, "A body of practices, procedures, and rules used by those who work in a discipline."
Efficiency, effectiveness and the role of CRM
Quick – what’s the difference between efficiency and effectiveness? Don’t worry, these two words can confuse us. Efficiency measures how fast you do something, while effectiveness tells you how useful your efforts are towards reaching an intended end result.
